About Crysta
I have spent the last 15 years as a Service Director, building my career on the belief that the most important part of business is making sure people feel seen, heard, and valued. A Fort Worth native and a proud UT Arlington graduate, I currently lead the service department at Norm Reeves Toyota Dallas. My approach to leadership is centered on developing high-performing teams. I am committed to a culture defined by our moral compass, where we strive to make everyone around us better. I believe that when you prioritize the people on your team, the business results follow naturally. Beyond the dealership, I am a mom of three. I find balance in hiking, which gives me time to clear my head and recharge. I genuinely enjoy deep conversations about life and what makes people happy. Whether we are discussing service operations or life outside of work, I value authentic connection and the opportunity to help those around me grow.